'Scavenger hunt' aims to help eateries

Sacramento Business Journal - by Kelly Johnson, Staff writer

Date: Monday, June 27, 2011, 6:18am PDT

Downtown Sacramento Partnership wants to send you on a scavenger hunt.

The central business district improvement organization is launching on Saturday a social media promotion with outdoor dining establishments.

The promotion, which Downtown Sacramento Partnership announced Friday, is through SCVNGR, a free application available on iPhone and Android smartphones. The app is sort of a combination of Facebook and Foursquare with a traditional scavenger hunt.

Participants visit participating restaurants — all of which are promoting their outdoor seating with the arrival of summer — to complete activities, answer questions and collect points.

At Ten 22, for example, participants are supposed to take a picture of their appetizer in front of their fire pit to earn four points. Participants also are able to complete the tasks without purchasing anything.

The seven participants with the most points by the end of the contest on July 11 will receive $50 gift cards to one of the participating downtown venues.

Participating businesses include 3 Fires Lounge, the Crocker Art Museum’s Crocker Café, de Vere’s Irish Pub, Firehouse, Ten 22, The Broiler SteakhousebizWatch and Westfield Downtown PlazabizWatch .

With its promotion, Downtown Sacramento Partnership hopes to remind Sacramentans to discover new eateries or return to old favorites.

All the details are available at ilovedowntownsac.com.